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Best Sommelier of the Asia & Pacific
Best Sommelier of Asia & Pacific 2025
” · “2025-09-07
” · “DoubleTree by Hilton Kuala Lumpur
Welcome
Best Sommelier of Asia & Pacific 2025
ASI Contest Best Sommelier of Asia & Pacific will take place in Kuala Lumpur, Malaysia, from September 7th to 10th, 2025.
The Sommelier Association of Malaysia (SOMLAY) is dedicated to ensuring this event is a success and that all guests feel completely at home during their stay.
We eagerly await your arrival and are thrilled to welcome you to our country!
Prepare for an extraordinary journey that will not only test your sommelier skills, but also leave you with long-lasting memories and new friendships.
Registered Nations
32
Competition Dates
September 7th-10th 2025
LOCATION
DoubleTree by Hilton Kuala Lumpur
About the Competition
Your Host in September 2025
A non-profitable organization founded in 2009 and is the only official Sommelier Association in Malaysia. The Association membership is open to professionals in the beverage trade, hospitality industries, and beverage education.
The association’s primary focus is to develop the knowledge and skills of people working with hospitality, tourism, and wine businesses, by constantly being “Evolving, Enlightening and Engaging”.
We strive to network with other sommelier associations worldwide and is affiliated with renowned international sommelier associations or groups such as Association de la Sommellerie Internationale and Southeast Asia Sommelier Alliance.
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Competition Host
The Sommelier Association of Malaysia (SOMLAY)
The Sommelier Association of Malaysia (SOMLAY) is a non-profitable organization with members from the trade or hospitality industries. It was founded in 2009 by personalities in the hospitality industry and is the only official sommelier association in Malaysia.
To focus on the development of our Sommeliers’ skills and knowledge through our various programs / activities.
1. Providingan avenue for the improvement of all aspects related to skills, wine service and knowledge.
2. Increasing the awareness and uplifting the standards of the sommelier’s profession.
3. Establishing and strengthening the sommelier’s profession as a pivotal and much needed role in the hospitality industry.
4. Developing strong relations and collaboration with local distributors, trade associations, international sommelier associations, wineries, foreign wine region councils and many more.
5. To unify and develop a strong camaraderie amongst sommeliers and members.
Discover more about SOMLAY: https://somlay.org.my/
Host City
Why Malaysia?
STRATEGIC LOCATION & MARKET POTENTIAL
- Gateway to Southeast Asia, connecting key wine and F&B markets.
- Rapidly growing appreciation for fine wines and premium dining.
THRIVING WINE & DINING SCENE
- Kuala Lumpur is home to 1 Two Michelin Star, 4 One Michelin Star, 45 Michelin Selected, and 24 Bib Gourmand restaurants.
- Increasing number of certified sommeliers and wine professionals.
A HISTORIC FIRST FOR SOUTHEAST ASIA
- First-ever ASI competition in the region, setting a new milestone.
- A unique opportunity for brands to engage with top industry leaders.
Candidates
59 candidates from 65 countries
candidates representing nations from around the world.
Program
Competition Schedule
Sunday, September 7th, 2025
13:00 – 17:00
Arrivals and registration, foyer
Double Tree by Hilton
Arrivals and registration, foyer
13:00
Volunteers group picture, venue tbc
Double Tree by Hilton
Volunteers group picture, venue tbc
13:00 – 17:00
Wine & Gastronomy Welcome Salon
Ballroom B, DoubleTree by Hilton, Kuala Lumpur
Wine & Gastronomy Welcome Salon Dress code: smart casual
Event Partners
Proudly Supported By
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