The audience
Discerning, international, verified.
ASI partners reach a discerning international audience: 72 national associations and an ASI Community of 35 000+ sommeliers, from students to world champions.
Reach
35 000 +
ASI Community worldwide
Associations
72
National associations across six continents
Broadcast
2.4 M
Expected live viewers · BSWC 2026 Lisbon
Broadcast
180 K
Industry subscribers · 38% open rate
Partnerships
Four partnership levels. One standard.
Gold Plus, Gold, Silver and Education partners. All partnerships are annual, with renewal in November of each year.
Gold Plus
By invitation
- Funded education programs
- Champion mentorship sponsorship
- Naming rights - masterclass
- Board - level relationship
Gold
3 seats . Annual
- Global category exclusivity
- Logo lock-up across ASI events
- Two News features / yr
- Two pavilion slots a BSWC
- Direct partner manager
Silver
5 seats . Annual
- Recognised Official partners status
- Media kit + co-branded content
- Presence at all continents events
- One masterclass slot / yr
- Quarterly partner roundtable
Education
Annual
- Logo on Partner page
- Newsletter mentions
Benefits matrix
What sits behind each tier.
Twelve benefits across the four partnership levels. No upsells, no hidden levels — what you read here is what you sign.
| GOLD PLUS | GOLD | SILVER | EDUCATION | |
|---|---|---|---|---|
| Logo on Partner page | • | • | • | • |
| Logo across ASI events | • | • | • | — |
| News dedicated features | • | • | • | — |
| Newsletter mentions | • | • | • | • |
| Recognised Official Partner | • | • | • | — |
| Category exclusivity | — | • | — | — |
| Pavilion at BSWC | • | • | — | — |
| Continental event presence | • | • | • | — |
| Masterclass slot | • | • | • | — |
| Co-branded content | • | • | • | — |
| Champion mentorship sponsorship | • | — | — | — |
| Naming rights · masterclass | • | — | — | — |
Case studies
Partners who built with us.
Book a call
A 30-minute call with our partnership team.
Tell us about the brand and the season. We’ll share the right tier and a draft scope before you commit to anything.
Partner deck
The numbers, the brand, the deck.
A 24-page PDF with audience data, partnership benefits, case studies, and brand assets. Updated quarterly.